In a vibrant and elegant grand residence honouring Tuscan luxury, a stay at the iConic Resort is exceptionally refined, with esteemed Italian service and an illustrious sense of style. The only BB&B in Tuscany to offer round-the-clock, dedicated service in each suite, guests at the iConic Resort are assured their every needs are well served – with thought, surprise and charm. Perfectly located at same distance between Florence, Siena, Perugia and Assisi, Arezzo is one of Tuscan’s most desirable shopping district. Prada and Gucci outlets, fashionable neighbourhoods, The Mall just a short distance away, this iconic tuscan landmark is also 1 hour distance by fast train Frecciarossa to the heart of the Rome’s beloved boutiques. Celebrated as much as a destination for food and drink, the iConic Resort is home to the Eat Out restaurant, an exclusive afternoon tea service, a seriously seductive iConic Bar, one of Tuscan’s best Cigar and Cognac lounges. Enjoying a new era as one of the Barbara & Paolo Collection’s masterpiece, the finishing touch on the BB&B’s renovation has been the unveiling of the prestigious iConic Club & Spa, Tuscany’s finest new fitness and health destination

From the moment you arrive at iConic Resort, you will be starting on your path to wellness. No bureaucracy, a nice walk in a beautiful garden where you can see a wide variety of shades of green, that only the Tuscan countryside can show in every season: a warm welcome to an environment that will stay in your heart forever. After refreshing, you will be offered a welcome drink and only then, sitting on a comfortable sofa, the formalities.

The only BioB&B offering dedicated round-the-clock service for each suite; iConic Resort Guests are assured that every need will be met with attention, surprise and charm. iConic Resort is located in Arezzo, in a perfect position, at 3 minutes by car from Arezzo Equestrian Centre, close to Florence, Siena, Perugia and Assisi. Arezzo is one of the most interesting and art-rich cities in Tuscany, the city of Piero della Francesca and the origins of Michelangelo, without forgetting that after Florence it is the most connected city through high speed train: one hour from Rome, two from Milan and Naples; and also via highway.